Story is a fictional coffee company. A brand was to be designed to encompass its core principals - Community, Individuality & a Sense of Adventure.
A vibrant, playful corporate identity was created to reflect these core principals. The logo was inspired by a traveller's compass. It points slightly upward to the right, encouraging people to move onward & upward. It is created by two triangles of individual size & colour to represent individuality. These triangles work together and overlap to creat a third triangle at the centre, signifying Community.
The logomark was used to develop a pattern that is used throughout the branding. The chosen typeface was Gill Sans for its range of weights and geometric shape.